Fall 24 Design Direction.

The objective for design was to push further into performance categories in the outdoor industry. The brand has a rich heritage in outdoor performance, as it’s what started the brand back in 1984.

With modern technology and footwear moving so fast, I wanted to come up with a direction and set of concepts that worked well with our established ethos to help push the brand into the future.

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Aventrail

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Grandview Goretex Low