CV
TEVA
Design Director
2019 - Current
Created design ethos for brand that helps bring the modern outdoors to life.
Set seasonal design direction that encompasses form, function, and color.
Manage calendar dates for all design milestones.
Lead a team of 5 designers and 3 contract designers to execute high level design, color merchandising, material research, and innovations.
Create merchandising stories that work for a global consumer and retail base.
Work with innovation team on long range plans, future design implementations, fit systems, and new underfoot stories.
Fully implemented 3D design into team to reduce product timelines and make faster, more strategic decisions.
SANUK
LEAD DESIGNER
2016 - 2019
Create seasonal direction.
Come up with line evolutions that extend product franchises well into the future of the brand.
Give presentations to leadership that shows concise brand vision for each season and how each design fits into brand architecture.
Design new product that is meaningful and pushes boundaries while not straying far away from consumer base.
Mentor associate designers and create a positive, creative, and hard-working culture within the design team.
Work with product line managers and development team to create and produce compelling product lines.
TOMS
SENIOR DESIGNER
2014 - 2016
Conceptualize new footwear designs that best showcase brand and consumer.
Design merchandising and trend presentations for each season.
Design new silhouettes by sketching, rendering, and then put into technical packages for development.
Design color ways that meet consumer and sales demands.
Creative Recreation
Design Director
2012 - 2014
Developed design direction for Men’s and Women’s footwear collections.
Worked to develop new design strategy that pushed fashion forward designs that helped gain placement back in retailers such as Barneys NY.
Briefed in new footwear briefs and concepts every season to senior management team.
Managed a team of 2 young and talented designers.
Managed SKU count and color merchandising.
Worked side by side with senior marketing team to ensure all brand strategies were cohesive across brand and product.
Helped with marketing assets such as; model casting, campaign images, collaborations, and tradeshow booths.