I design products and systems rooted in craft, culture, and the landscape of the West Coast.

My work explores the intersection of performance, street culture, and modern form — translating California’s surf, skate, and outdoor ethos into products that feel timeless, progressive, and human.

Leadership Pillars:

CULTURE
Design connected to art, music, and youth expression.

CRAFT
Material-driven product development with a modern design language.

SYSTEMS
Building teams and processes that scale creativity.